Rhea Nath 27 March 2023
Female investors hold different financial drivers, beliefs and goals than their male counterparts, which need to be unpacked for a successful adviser-client relationship.
According to Amie Baker, chief executive of Rekab Advice, tapping into a client’s core values and understanding their approach to money was of utmost importance.
Speaking at a recent Netwealth webinar on female investors, she said: “It’s not just about the factfind or the numbers; it’s got to do with maybe even how they have perceived money from their childhood, how they have experienced money, and what’s caused those stresses.”
She pointed to a recent Netwealth report that surveyed over 1,300 Australians and found that half of all women (53%) said they worried about money daily or weekly.
“It’s about changing patterns, behaviours and beliefs, but first understand what [those are] so we can stop doing the same thing and start doing something different,” Baker said.